MAKE IT HAPPEN.

You don’t need more meetings, you need systems that work, priorities that stick, and work that ships. I help startups make progress without burning out their team or runway.

Let's start!
Every team needs a Sean.—

someone dedicated to organizing, motivating, and overall elevating the entire department. And no one does it better than Sean Reibeling. He's a natural leader, with an eye for the details but also a fun and energizing presence.
Sophie C.
Brand Marketing Director
Sean is one of the most methodical and adaptable marketing leaders I know.

Working closely with him, I see his superpower to drop into any situation, do an assessment, and problem solve in real-time.
Marco Y.
Director, Customer Success
An expert in problem-solving, organization and level-setting.

— on top of being an absolute joy to work with. He excels at prioritization and communication – both of which were crucial at the fast pace the team was running.
Diandra U.
Sr. Manager, Partnerships & Growth
Literally *every* business would benefit from a Sean.

Level-headed, forward-thinking, and places just as much care and consideration into the nitty gritty as he does the big picture.
Deb O.
Director, Brand Marketing
Organizational skills and attention to detail are unmatched

— consistently delivering projects on time. His ability to coordinate teams and streamline processes is invaluable, ensuring smooth and efficient project execution.
Kate R
Director, Ecom & Digital Brand
From founder chaos to operational calm.

If you’re scaling fast and need a steady hand — let’s make your testimonial the next one here.
Get in touch to get started!

Trusted by the Best in the Industry

Don’t just take my word for it — here’s what leaders across the org have to say.

Operate like a founder, not a firefighter

Life Before Sean
Life After Sean

Team Operations

Scrappy but scattered. Struggling to scale output without burning out the team.

Scaling Systems

Spreadsheets, Slack threads, and mental notes. Breaking as the team grows.

Cross-functional Flow

Things fall through the cracks. Projects stall between teams.

Leader Capacity

Stuck in the weeds. Always busy but not making progress. Holding up the team.

Team Operations

Runs like clockwork, fewer bottlenecks, better briefs, and a team that delivers at scale.

Scaling Systems

Lightweight, scalable tools that make things feel easy. Not just another job to manage.

Cross-functional Flow

Seamless handoffs and shared systems align across teams for real momentum.

Leader Capacity

Operating at your altitude. Delegating with confidence. Actually making space to grow.

My Mission

Speed is good. Clarity is better. Together, they’re unstoppable.

Not just faster — forward

Prioritize what actually drives growth by cutting through noise and friction.

  • Build lightweight systems that match your pace to unlock real momentum.

  • Turn ideas into action with workflows that keep teams unblocked and moving.

  • Make faster, better decisions by surfacing the right info at the right time.

Scale with intention

Align creative, marketing, and ops around shared goals and clear handoffs.

  • Bring order to the mess with systems tailored to how your team actually works.

  • Eliminate busywork and last-minute scrambles with smarter processes.

  • Know what’s working (and what’s not) through simple, actionable reporting.

The Sean behind the stuff

Hi, I’m Sean Reibeling — the Sean behind Stuff by Sean. I’m a business operations and marketing leader with over a decade of experience helping early-stage startups scale smarter and operate cleaner.

My background spans everything from building marketing functions from scratch to scaling operational systems that supported a Series A to 8-figure acquisition journey. My specialty? Creating clear, lightweight processes that reduce friction, clarify ownership, and accelerate execution—without turning your team into a burnt out bureaucracy.

Whether it’s improving how teams collaborate, streamlining creative workflows, or making sure operations aren’t holding growth back, I bring structure that moves at the speed of your business.

Proudly based in Halifax, working with startups across Canada and beyond.

10

Years Ops Experience

250+

Projects Launched

0

Failures to Launch

FAQ

What 'Stuff' does Sean Do?

Stuff by Sean is a solo consultancy where I act as your Fractional Business Ops lead or Chief of Staff. I help fast-growing startups build the systems, workflows, and clarity they need to scale without burning out their team or runway.

I step into the chaos, spot the operational friction points your team’s too deep in the weeds to see, and design practical, fast-moving solutions. Whether it’s untangling a messy creative process, bringing visibility to who's doing what (and when), or making sure your strategic priorities actually turn into shipped work—I make the machine run smoother. I don’t just advise—I build, implement, and iterate alongside you.

What problems do you solve?

The ones that slow you down. Bloated creative processes. Fuzzy ownership. “Quick asks” that turn into full projects. I bring speed and structure to messy operations—so your team can focus on the work that actually moves the needle.

How do you plug into a team?

Fast. I don’t need onboarding docs or a two-week ramp. I’ll sit in your Slack, join key calls, and spot the friction points you’ve been too busy to fix. Then I design and implement solutions—often within days.

What is your process?

I step in to take operational weight off your shoulders—so you can focus on leading, not chasing tasks. My process is built to deliver quick wins, sustainable systems, and compounding clarity.

  1. Take full ownership of high-friction processes and tools
  2. Build lightweight systems with clear SOPs that scale
  3. Create dashboards that make performance and priorities visible
  4. Move on to the next priority once the first is running smoothly

For you? Less managing, more momentum

Who do you work best with?

Startups at the “oh shit, we’re growing” stage. Usually Seed to Series A, often DTC, beauty, or consumer brands—but if your team is overwhelmed and operating off vibes, we’ll get along just fine.

Can you help with marketing ops too?

Yes, and I speak both Creative and Performance fluently. I’ve built marketing functions from scratch and helped creative teams cut lead times by 25% without sacrificing quality. If the work isn’t flowing smoothly between teams, I’ll fix that.

How fast can we start?

If we’re a fit, I can start within a week. Most clients see meaningful improvements in the first 10 days. I move fast—but only in the right direction.

What’s it cost?

Flat monthly rates or project-based pricing—no fluff, no surprises. If we can’t tie my work to tangible ROI, I won’t take the engagement. See service breakdown below.

Who shouldn't hire me?

If you’re a founder who isn’t ready to let go of every detail, a team that loves a meeting to plan a meeting, or a company more obsessed with process than progress — I’m probably not a fit. I move fast, breaking things and building things at a pace you likely won't be comfortable with.

How I work

Speed is good. Clarity is better. These options give you both.

Getting Started

Discovery Call

Let’s talk through what’s not working and how I can help.

________

Always
Free

30 Minute Strategy Call
Current Ops Pulse Check
No pitches, just perspective
Book a Call

Project Based

Spot Solutions

Targeted fixes for high-friction problems.

________

Starting At
$100/hour

Clearly scoped solution
Fast audits + system builds
check-ins + Async support
Get Started

Retained Support

Ongoing Partnership

High-impact Fractional support embedded in your team.

________

Starting At
$5000/Month

Fully Embedded Support
Async + live collaboration
Strategy, systems & alignment
Let's Talk

Get Started

Whether you’re dealing with operational chaos or just feeling stuck, I’ll help you cut through the noise. Let’s find the fastest path to clarity.

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